Our Story

Our Founder, Melia Clapton, explains why she started Turn Up For Recovery.

The idea for Turn up for Recovery came to Melia while she was walking her dog. The inspiration was born from the joy experienced at the Crossroads Guitar Festivals, a genuine desire to give back and to create the possibility for others to do the same…She wanted to tackle the stigma around alcoholism and addiction and raise awareness about the power of abstinence-based recovery.

Melia has seen and lived with addiction firsthand, she wanted to share with others what was shared with her. Let people know they are not alone, there is support out there, not only for the person struggling with addiction but also for the friends and family members. For every one alcoholic or addict, at least five people close to that person can be affected.

TUFR is a community that invites and encourages everyone to get involved, addiction and recovery touches millions of lives all across the world.

Our vision is to bring people together through music to have a good time, talk about recovery and raise money for others to get the help that they need. Whether it’s in a big arena or a backyard, each and every gig makes a difference.

In a nutshell, TUFR is a way to connect, give back, and have fun!

Our Slogan is Changing Lives, One Gig at a Time

The movement was announced in 2019 at Eric Clapton’s Crossroads Guitar Festival in Dallas, Texas and has been slowly growing ever since.

Melia Clapton on stage at the 2019 Crossroads Festival, announcing Turn up for Recovery

The Turn Up For Recovery Committee

Melia brought the movement to life with the support of a passionate group of experts in both recovery and the music industry. Every member has been touched by addiction in some away and have seen the gifts that come from recovery. They are absolutely committed to bringing recovery to more people and giving back!

Where does the money go?

Money raised goes towards helping people in need go through treatment at Crossroads Centre Antigua, which provides medical, physical and psychological support in a safe environment. Any surplus money raised would be distributed between other abstinence-based recovery Charities.

More about the Crossroads Centre

The Crossroads Centre has played a huge part in getting the movement off the ground. It’s a very special place which changes hundreds of lives a year. People share stories of arriving at the Centre feeling broken, in deep despair but find hope in Recovery.

The methodology used at the Crossroads Centre is rooted in total abstinence using the 12 step model as a tool for effective ongoing recovery provided in a safe and nurturing environment. The program particular emphasises group therapy and also consists of, Individual Counselling, Cognitive Behaviour Therapy, and Physical fitness activities. The goal is to support the healing of individuals physically, psychologically, emotionally and spiritually.

More about the movement

  • Ambassadors

    The TUFR Ambassadors believe music has the power to share hope, heal and change perceptions, they want to help us spread the awareness of recovery through music.

  • Our values

    When putting on a gig for Turn up for Recovery, there are a few guidelines which we ask all our community to abide by to make sure all...

  • Crossroads Centre Antigua

    At Crossroads Centre Antigua, we help our clients to start a journey toward a life free from the devastating effects of alcohol and other drug dependencies.